This is part 2 in our Google Analytics Series. This article will focus on setting up Goals. Goals drive the Conversion metrics in Analytics. There are many useful default metrics...
Words from our Clients
Founder, Genius Network
Director of Sales and Marketing, Meltmedia
Founder, Prosperity Based Living
#1 Bestselling Author & CEO of The Hiring Academy
Founder, Valley Goldmine and Clothing Cycle
Abundance Community Growth
One of the major goals of this campaign was to spread the ideas behind Abundance and Exponential Thinking and change the way the world thinks. In order to do this, we needed to get in front of bigger audiences and capture their information to grow this community. Our total list size growth was over 46,000 people during this campaign.
Affiliates were lined up to leverage wide reaching, nurtured, and pre-existing communities. Affiliates were incentivized with payouts as well as a prize competition. Total affiliate mail-outs reached 6.4 million people.
Once affiliate traffic was exhausted and the sales funnel was optimized, we turned to paid traffic to continue driving traffic through our funnel.
To create an incredible offer to get people opted into our sales funnel, Abundance was given away for only shipping and handling. In addition to the free book, three valuable training videos were also given away to push the free line and build value with new buyers. Through the use of a strategically timed release, additional products were introduced and sold, with prices ranging from $194 to $12,000. After everything was said and done, we sold over 18,000 books and had more than $500,000 in sales through this campaign.
In order to maximize campaign success, optimization was needed to increase conversions and sales on the back-end. This was performed through A/B and multivariate testing of design, copy, video, and functional changes to the sales funnel.
This campaign was built with marketing automation to maximize conversions and minimize ongoing effort. Areas of the launch support were also automated to reduce on going effort.
Launch support was provided throughout the campaign to coordinate fulfillment, provide user-error support, handle customer requests, add additional changes, and more.
Gamification was designed into the core functionality of Xpandu to increase user engagement and collaboration to achieve epic results.
User are rewarded with points by:
- Completing project tasks
- Returning to the site every day
"Playing a game together builds up bonds, trust, and cooperation and we actually build stronger social relationships as a result."
Organic User Growth
We built Xpandu so that referring friends to the site would be beneficial to a user in two ways.
- Inviting friends will inherently improve the community and chances of successfully completing a user's project.
- We also rewarded these referals by giving out points which are used to incentivize the best talent to contribute and complete the user's own personal projects.
Xpandu features not only the best projects but user rankings by day, month, and year to further incentivize participation.
The most important goal of the site was to facilitate the registration of 1,200 attendees for the conference at a price point of $1,495/person. To achieve this goal, the user experience was simplified for attendees to quickly sign up and answer questions they might have.
Register Sponsors and Exhibitors
It was important to pick up sponsors and exhibitors to fill out the conference experience and to cover costs to bring in speakers like Steve Forbes and Peter Diamandis. The site was created to allow exhibitors to easily answer their questions, register, and find answers related to logistics of the conference, therefor reducing ongoing support.
Build a List for Future Events
Because Harvard Maintenance was interested in hosting the WFBSC conference in the future, it was important to build a list of attendees, sponsors, and exhibitors to market to for future conferences.
Educate and Assist Conference Participants
With an event as complex as a major conference, the website content and user experience was created to assist participants with information on conference sessions, activities, travel arrangements, and more. By providing more information on the website in a simplified design, we improved the conference experience and reduced ongoing support.
It was extremely important to have information on-the-go at an all-day conference. We made this website easy to use and view on all devices from phones, to tablets, to desktop devices.
Patient education was extremely important for Gilbert Center. We created an extensive medical library for patients to access and referrence on the Gilbert Center website.
Reduce Office Wait Time
We changed the patient experience by moving their patient forms online and allowing patients to fill them out before their visit. This reduced patient wait time in the office and improved the amount of patients which could be seen during the day.
Gilbert Center had lots of patients searching for them on the go so we created a responsive website which would be accessible by any mobile or desktop device.
We specialize in creating websites and sales funnels that effectively capture leads, increase sales, and build communities to market and interact with for years to come. Whether that means using marketing automation, creating responsive websites, writing persuasive copy, performing split testing, we do it all! Visit our Work Page to see some of the work we’ve done. And if you live in the Phoenix area, come drop in!
Meet the team
Ever heard of Zuhaib week? Know who stole the plans for the microwave from the Russians? Ever wonder where Chuck Norris received inspiration for his beard? Meet the team that accomplished this and much more. Check us out!
When Jeremy walks through airport security, he pats down the TSA
Ghosts sit around the campfire and tell Dornubari stories
We support Kiva
Dornubari Vizor grew up in Africa spending three years in UN refugee camps. Since then, he has been passionate about finding solutions to combat the poverty he grew up with. Dornubari and Jeremy both shared their passion for helping others and co-founded Yazamo, with a mission to match every contract with a loan through Kiva for a deserving entrepreneur in need.
- Microfinance helps very poor households meet basic needs and protect against risks.
- The use of financial services by low-income households is associated with improvements in household economic welfare and enterprise stability or growth.
- By supporting women’s economic participation, microfinance helps to empower women, thus promoting gender-equity and improving household well-being.
12.5Loans per member
Is Yazamo Boring? False. Yazamo is filled with interesting facts.
15Bike trips to
330Days of sunshine
for false alarm
16Cups of coffee
0Fans of ie6
65Hours of music
670Number of google
searches per day
Learn from our successes (and mistakes)! Get practical step by step advice to increase your sales, improve your user experience, reduce your refunds, and more! Read our articles below or visit Yazamo Insights to subscribe to our newsletter!
Setting Up Your Google Analytics Part 2: Goals and Conversions
Setting Up Your Google Analytics Experiments Part 1
Whether you’re looking to increase web sales, get a higher number of subscribers to your site, or simply measure visit duration and click throughs, A/B testing with Google Analytics Content...
Is Everyone Watching Your Sales Video?
Imagine spending tens of thousands of dollars developing your sales funnel, website, copy writing, and video and then it not being available to visitors or even discouraging them from buying...
2 Steps to Reduce Angry Customers (and Duplicate Orders)!
You just found out you could get a free copy of Abundance. Congrats! You read all the testimonials, watched the entire video, decided it was going to change your life,...
8 Steps to Drive Sales with Facebook Comments
Recently we used Facebook commenting with our Abundance campaign to drive organic visitors through our sales funnel. Our Facebook commenting trick resulted in 100′s of comments, 3,149 visits to the...
We can’t wait to hear from you! Get in touch with us about helping you with your next launch or just say hi!
Still haven’t had enough Yazamo?! Call us! Visit us! Connect with us!
- 4440 S Rural Road Bldg. F
Tempe, Arizona, 85282