1. Web development is unneeded
It has been proven that no matter how non-technical your business is, there is a vital need for your business to have a web presence. Having your website rank high on Google search results has a significant impact on visitors that will visit your website. 
Web presence also reflects your professional image. These days not having a website looks bad on you. In an age where almost everyone has a website, having a website that doesn’t look exceptional also looks bad on you. The look and functionality of your website has a significant impact on how professional you look as a company. If you have a website that looks like it was designed ten years ago, most clients will click their back button immediately. This works in reverse too. Small companies can look like they have an incredibly successful and professional business with an immaculately designed website.
2. Web development is easy; I can do it myself or just hire my son.
As you have read so far, there is a lot that goes into building your website beyond throwing something up on the internet. If you want to put your website to work for you, then hire a web developer who is knowledgeable in the fields which solve your problems. Trying to create a website in house will just waste your time and money, as it will probably take your developer longer to overhaul an existing website that was poorly made.
A web developer is not simply someone who knows how to use Frontpage or Dreamweaver. A web developer must have reason and judgment that derives from years of experience as a solution finder, not simply making a landing page that looks pretty. Web development is multi-faceted and cannot be completed in an hour. It takes a
talented and experienced developer to create the aesthetics to your website as well as a fulfilling back-end, and create a competitive web presence with state-of-the-art techniques.
3. I want a professional website without any input from me, go!
Your relationship with your web developer should be more involved than just hiring them and writing the check! You should focus on describing your underlying interests, provide content up front, and show a general design layout concept. The better you can do this, the more effective your web developer will be at creating a website to your satisfaction. If you have trouble providing content and a clear direction, you are going to have more changes and setbacks, and probably will be less satisfied in the end.
The longer your website is on the web, the better you will probably do. Adding content through outlets such as a blog or social media will improve your web presence. Building a relationship with your clients will build your web presence. Getting articles and other websites to link back to your website will improve your web presence. These are just a few reasons why it takes time to build your brand online. As the saying goes, anything worthwhile is worth waiting for. If you have a great web developer and a great framework set up, stick with your plan and test what works with your website and what doesn’t. Make adjustments and view your website as a process.
There are many different ways in which a developer can implement SEO into your website. You should be aware of many of these and ask your web developer which techniques they plan on implementing. Developing a blog, developing a social media campaign, setting up a Google Places page, creating simple and readable content, creating meta data, creating heading summaries, image summaries, interior page analysis, domain expiration dates, number of links pointing from other sites to yours, mobile optimization, RSS feed, conversion forms, and marketing automation are all tools which can and should be used to build you search engine optimization. This is a crucial component of your web development as you don’t want your site to sit on the internet under-performing.
